VRM Intel

Articles Written, Re-written, or Formatted for VRM Intel:

(Click on the Article to Read.)

2022:

• Moneyball for Vacation Rental Managers

• Is Now the Best Time to Sell Your Vacation Rental Business?

• Front of the House, Meet Back of the House

• 4 Ways to Stand Out in a Crowded Market

• Why, When & How to Upgrade Your Hospitality Software

• Over $400,000 Raised in Record-Breaking VRMA Advocacy Fundraising Campaign Kickoff

• PointCentral Announces Beta Launch of New Smart Noise Monitor

• Ximplifi Announces Investment from Spot X Co-Founders Mike Shehan & Steven Swoboda

• Vacation Rental Pioneer Awards Honor Heather Bayer, Jeanne Dailey, and Carole Sharoff

• VTrips Adds CFO Paul Smith-Marquez and CGO Sandra Brahn to its Executive Team

2021:

• Inhabit IQ Appoints New Leader for Digital Marketing Services Group

• Webinar: Optimizing Your Listings & Pricing on VRBO & Expedia

• In Memory of Roy Clyburn: South Carolina's Condo-World Founder Leaves a Legacy of Inspiration, Leadership, and Vision

• Attract More Qualified Leads in Your Existing Marketing System with Instagram

• Sustainability and Quality: The New Barriers to Entry in Vacation Rental Management

• Improving User Experience: Utilizing Custom Search Results Pages on Vacation Rental Property Management Websites

• Finding Better Property Management Software Solutions in the Vacation Rental Business with LMPM

• Don't Press Pause on Homeowner Marketing this Season - It's Time to Hit the Gas!

• Staying Focused in the Off-Season: Digital Marketing Strategies that Will Bring More Bookings for Less Spend

• Using Triggered Automations to Provide a Superior Guest Experience

• Higher Multiples & Lucrative Structure: Key Ingredients that Will Allow Your Company to Sell

• Safety First: Evaluating and Addressing Safety Risks at Your Vacation Rentals

• Implementing Change in Your Organization by Creating a Culture of Inclusion

• Protecting Your Right to Rent with Advocacy Efforts by Inhabit IQ & VRMA

• Hunting for Talent in Today's Challenging Market

• Know Before You Grow: Measuring Homeowner Satisfaction before Growing Inventory

• The Importance of the Guest Experience within Vacation Rental Operations: From the Back of the House to the Front

• 2021 Summer Review: Leisure Vacation Rentals Surpass Expectations

• Marketing Without Data Is Like Boating Without a Motor

• The Industry Needs Your Feedback in Phocuswright's 2021 Short-Term Rental Survey

• Why Your Business Should Have an In-House Information Technology Leader at the Table

• Providing Guests with a Catered Travel Experience: Big Brands Collection of Zero-Party Data

• COVID-19's Silver Lining: Growth for Property Technology in the Vacation Rental Industry

• Financial Planning: Connecting Your Business Ownership with Your Personal Goals

• Third-Party Distribution Channels: Are OTAs Your Foe, Friend, or Frenemy

• Thinking Outside the (In)box: Using Email Marketing to Drive Bookings in Today's Economic Environment

• Stand Out from the Crowd by Teching Up Your Rental Property

• New Vacation Rental Data Standards in a Post-Pandemic World

• OTAs: The End of Property Management as We Know It

• How to Avoid Making Costly Mistakes When Selling Your Vacation Rental Business

• Helping Your Guests Create Memories that Matter One Experience at a Time

• The Value of Asking Questions to the Guest Experience, Your Work Environment & Beyond

• Purpose-Built Vacation Rental Neighborhood Discovery Heights Providing Solutions for High Rental Demands

• Remote Controls: The Property Manager's Ultimate Frenemy

• Will this Ever End: Yet Another Canadian Government Shutdown Has Property Managers Feeling like Groundhog Day

• The Importance of SEO to Your Vacation Rental Website and Marketing Strategy

• Taxes for Vacation Rentals: Six Ways You Can Help Cut Your Homeowner's Taxes

• Jeremy Gall Discusses Challenges & Opportunities: Where Is Vacation Rental Management Heading?

• VRM Careerists: Seasoned VR Pro Laik Lepera, Director of Operations at Village Realty

• VRM Careerists: Seasoned VR Pro Julie Byrd, Vice President of Sales at Cabo Villas

• VRM Careerists: Seasoned VR Pro Gail Boisclair and How She's Survived & Thrived in the Industry

• Reinventing Your Business' Front Line for a Better Guest Experience

• Preparing Your Company to Sell Part 2: Staff and Management Contracts

• Hand-to-Hand Combat: Winning the Battle for Direct Bookings

• Amid Unemployment Benefits & Hiring Struggles: How to Attract & Retain a Seasonal Workforce

• Is Influencer Marketing the Right Tactic for Your Vacation Rental Business?

• Vintory’s Director of Digital Marketing Gives a Crash Course: How to Get The Most Out of Your Digital Advertising Efforts

• Piecing Together Technology Systems to Execute Revenue Management Strategies

• Property Management Newcomer Casiola: How their Fresh Look at the Industry is Making them Successful

• Need More Properties to Rent Out? Now Is The Time to Grow Your Vacation Rental Business

• How Property Managers Can Capitalize on New ‘Revenge Travel’ Trends

• How to Educate & Improve your Team’s Performance

• How to Boost Owner Acquisition & Retention in Vacation Rentals

• Implications of Safety on Guests, Insurance, and Regulation

• The Importance of Housekeepers to Your Vacation Rental Brand

• Staffing: Internal vs. External Field Teams

• The Importance of Guest Communication to Vacation Rental Management

• Operational Trends in Vacation Rentals: How to Cope with More Work & Less Time

• Exploring the Regulatory Landscape

• How to Accelerate Growth in Vacation Rentals through Owner Acquisition

• Using Purpose-Built Tools to Better Serve Your Vacation Rental Business

• Focus on Revenue Growth When Selling Your Vacation Rental Business

• Property Managers as Hospitality Providers and the Future of Service

• Elevating Standards, Quality & Guest Experience in Vacation Rentals

• Onsite Property Management Association Update: Vacation Rental Industry Champions

• Creating a Digital Marketing Ecosystem To Drive More Revenue

• Lessons from the Auto Industry's History Provide a Road Map for Regulatory Success in Short-Term Rentals

• Ben Edwards: The Game Has Changed, and It's Time to Focus on the Money

• Operations Technology is Critical for Vacation Rental Managers in 2021 by Jeremy Gall

• VRM Careerists: Cort Roussel

• VRM Careerists: Kelly Keys Wilson

• VRM Careerists: Ryan Christopher

• VRM Careerists: Kathleen Holmes

• Disaster and Business Continuity Planning in 2021

• Vacation Rental Managers Maneuver Adjacent Growth: Carolina Retreats, Southern Vacation Rentals & Meredith Lodging

• Photo Staging to Wow Renters

• One Size Doesn’t Fit All in Owner Acquisition

• The Challenge of Insufficient Inventory Supply in the Vacation Rental Industry

• VRMA Update: The Value of Vacation Rental Voices

• 21 Jump Seat: Passenger or Pilot?

• Resort Collection Outsources Call Center to Jamaica

• Bounce into 2021 with Tools to Help Heal and Focus

• 12 Steps To Reclaiming Your Spirit of Hospitality From The Grasp Of Cynicism

• Getaway Society Founders Are a Dynamic Duo

• Marketers: Too Soon to Plan for 2022?

• Fact or Fiction? Mythbusting Hot Vacation Rental Trends

• Fast Growth at Homes & Villas by Marriott International

• Identifying, Hiring, and Inspiring Your Team in a Post-Pandemic World

• Technology in 2021 and Beyond: Vacation Rental Tech Leaders Predict the Future

• The Pace Report Is Dead

2020:

• How to Use Website Traffic to Gauge Demand for Your Market

• Elements of a Property Detail Page: How They Can Make or Break Your Bookings

• Fast-Paced Revenue Management: The 10-Minute, $10,000 Mistake

• Are You Ready to Ride the Wave to Becoming a 2021 Social Media Game Changer?

• Self-Care During a Pandemic

• Managing Profit, Not Just Revenue

• Secure More Direct Bookings through Personalized Sales and Marketing

• The COVID Reset with Worry-Free Vacation

• NDAs & Confidentiality Agreements: What to Include and When to Enforce

• The Google Trifecta: Three Ways to Leverage the World’s Most Popular Search Engine

• Mid-Term Stays: Adjusting Rates to Accommodate Longer Stays

• You Are Your Best Revenue Manager

• Building Your Vacation Rental Industry Brand

• Selling Your Business? Know Your Tech Stuff!

• Please Don't Go: Vacation Rental Companies Surviving during the Pandemic

• Professionalizing Rental Operations in Travel’s New Landscape

• Employee Retention Ideas for 2021 and Beyond

• Dynamic Pricing: To Adjust Rates or Not to Adjust Rates

• Data-Driven Customer Segmentation

• Repurposing Space: Broadening Your Vacation Rental’s Appeal

• How Email Helped Save Vacation Rental Companies During the COVID-19 Pandemic

• Building a New Website: Lessons We Learned While Rebuilding our VRM Website

• Tours and Activities: The Time is Coming for VRMs to Provide a Comprehensive Guest Experience

• New Customers Bring New Demands: Evolving to Meet the Needs of New Customer Avatars

• Photos and Descriptions: How Best Practices Have Changed in 2020

• 9 Key Revenue Management Basics

• Forecasting the Winter Season: Forces at Play in a Pandemic Economy

• Booking Pace Snapshots: Examining Year-over-Year Adjusted Occupancy Rates, March through July